5 Things You Can Do Right Now to Improve Digital Performance

By now most of us realize that the explosion of mobile and tablet devices has put tremendous pressure on digital marketing and e-commerce. Sales made online or off-line these days are increasingly the result of multiple digital touchpoints - moments of truth that can win or lose customers.

Digital marketers have answered the call, scrambling to meet the customer on their terms with the right content, in the right place, at the right time. But showing up isn’t enough - your digital content must perform. If your content isn’t fast and available, then it’s just about invisible.

The challenge to get your content to perform at every moment of truth is daunting, but it can be done, and it starts with some relatively simple first steps. Here are five issues I often see with my clients that are fairly easily correctable.