2014, Newsroom, Press Releases
Lochbridge: New Identity for Leader in Enterprise and Emerging Technology Services
New Name, Logo Signify Next Step Forward as a Standalone Company
DETROIT, June 26, 2014 – Lochbridge, a leader in enterprise and emerging technology services, today revealed its new permanent brand identity – including the new name and logo – as it moves forward as a standalone company. Lochbridge, formerly the Professional Services Division of Compuware, held the interim name CW Professional Services since February, and continues to be headquartered in Detroit.
The name Lochbridge was chosen to symbolize the company’s position as a business enabler. Companies often know what they want to achieve, but need guidance to define the right path to get there. Lochbridge bridges that gap – enabling clients to reach their business objectives and grow through the strategies and solutions the company delivers.
“Our new name embodies who we are: an established, innovative and reliable business partner that enables clients to meet business goals and grow. We’re excited that, as an independent company, we have the flexibility to evolve not only our identity and our culture, but also our industry,” said Marj Kozlowski, Lochbridge president.
For four decades, the company has helped over 2,000 clients define the strategies and deliver the technology that helps them improve their businesses and capture new opportunities. Combining deep enterprise experience with emerging technology expertise, Lochbridge continues to drive new solutions that are tuned to its key verticals, including the automotive, healthcare, financial and government sectors.
Under the new name, the company will continue to invest in emerging technologies, providing significant strategic consulting and technical expertise in mobile, Internet of Things (IoT) technologies, Big Data business analytics and other segments in which the group has gained significant momentum in recent years.
For over four decades, Lochbridge has been a trusted technology partner to enterprises worldwide. Lochbridge develops technology strategies that drive growth; delivers systems that are the backbone of leading enterprises; and transforms businesses through emerging technologies, including mobile, Internet of Things (IoT) and Big Data analytics. Lochbridge continues to deliver the quality and reliability that our customers rely upon while ensuring their technology continues to elevate their businesses. For more information, please contact Lochbridge today.
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Matthew Mowat, Director of Marketing, Lochbridge,