With 40 international websites, and over $1 billion in annual revenue, and a substantial e-commerce corporation, had grown beyond the capabilities of its online infrastructure. The company wanted to enhance performance, accelerate page load speeds, and improve search rankings as a means of boosting sales, market share, and brand equity. Their many websites, broadly distributed IT resources and multiple third-party providers created a complex digital environment that magnified performance problems and made it difficult to pinpoint underlying issues. The company wanted help from a trusted advisor to evaluate its complete online portfolio, provide actionable recommendations, and rapidly boost online performance.
The large e-commerce provider turned to Lochbridge to realize its full digital potential. Lochbridge took a holistic approach to the challenge, collaborating with business and technology leads to not only optimize digital performance, but also to optimize business success. Using advanced tools and instrumentation, Lochbridge provided the company with prioritized findings and actionable remediation recommendations within three weeks. These measures closed performance gaps, increased conversions and boosted revenues. We proved that implementation reduced first-render times from four seconds to .7 second on average, a 10X improvement. Based on these results, the team implemented these measures across additional sites, dramatically enhancing performance to increase conversions and drive revenue.
- Project identified architecture optimization opportunity
- Provided recommendations to boost conversions & drive revenue
- Generated 10X improvement in load times